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设计纸箱包装时的颜色选择

来源:http://www.shuangfengbaozhuang.cn 时间:2022-03-05

纸箱包装设计要起到宣传的作用,先要吸引消费者的眼球,只有吸引消费者眼球的产品才能买到。因此,应采用新颖不同的造型、鲜艳夺目的色彩、精美的图案,每种有特色的材料都可以使包装显得抢眼,使消费者一看到就会产生浓厚的兴趣。下面给大家介绍一下外包装纸箱设计制造时在颜色方面的选择吧。
Carton packaging design to play a role in publicity, we must first attract the attention of consumers. Only products that attract the attention of consumers can be bought. Therefore, novel and different shapes, bright and eye-catching colors and exquisite patterns should be adopted. Each characteristic material can make the packaging eye-catching and make consumers interested as soon as they see it. Let's introduce the choice of color in the design and manufacture of outer packaging carton.
1、化妆品包装:常用的是柔和的中间色。例如,粉红色、粉红色、浅玫瑰红色等来表示芬芳以及女性气质和典雅;而黑色则通常被用来表达一些男性化妆品的庄重。
1. Cosmetic packaging: soft intermediate color is commonly used. For example, pink, pink and light rose red are used to express fragrance, femininity and elegance; Black is usually used to express the solemnity of some male cosmetics.
2、营养品的纸箱包装:一般采用简单的冷暖色。例如,绿色和冷灰色代表宁静、健康等;红色、橙色和黄色等暖色代表营养、营养和兴奋。
2. Carton packaging of nutrition products: generally use simple cold and warm colors. For example, green and cold gray represent tranquility, health, etc; Warm colors such as red, orange and yellow represent nutrition, nutrition and excitement.
3、礼品包装:常用鲜艳的颜色。例如,蓝色和白色表示清洁、卫生和凉爽;红色、橙色、黄色表示甜、香、鲜;古朴庄重的复古色调,彰显出这款酒醇厚的香气和悠久的历史。
3. Gift packaging: commonly used bright colors. For example, blue and white indicate cleanliness, hygiene and coolness; Red, orange and yellow represent sweet, fragrant and fresh; This wine has a long history of mellow and solemn tones.
以上是对于纸箱包装设计制作时颜色选择的相关介绍,当然了,这只是比较常用的几种颜色设计,有时候我们在设为了突出产品的性能,也会用一些平时不会用的颜色,比如说用黑色做女性化妆品的包装色,这样可以让产品显得更有质感,也更贵气。
The above is about the color selection in the design and production of carton packaging. Of course, this is only a few commonly used color designs. Sometimes, in order to highlight the performance of the product, we will use some colors that we don't usually use, such as using black as the packaging color of women's cosmetics, which can make the product more textured and expensive.